In 1990s, the process of booking travel tour vacations had not yet fully transitioned from telephone reservation systems, to state-of-the-art automated online reservation platforms. Many travel agents were accustomed to reserving by telephone, and resisted learning a new automated online reservation system.

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To educate travel agents, Globus and American Express partnered to produce Bill's Automation Revelation. In comedic style, the video compares the operations of two fictitious travel agencies: "Bill's Travel," where travel agent Bill attempts to book prospective travelers' tour via telephone; and a competing, modern agency, where travel agent Dorothy efficiently books her travelers' tours using a new automated online reservation platform.

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The exaggerated tone and comedy is aimed at travel agent audiences who have experienced the situations depicted.

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The production team for this project included Robert LoScalzo (script, camera and editor) and Frank Coraci (script, director and editor).​​​