Before his feature film career, Adam Sandler was a stand-up comedian and a sketch writer at Saturday Night Live who wanted to become an on-air SNL cast member.

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To generate interest, Sandler produced this Crazy Joe / 911 Jeans short, drawing inspiration from the personality quirks of the notorious cult leader, Charles Manson. The video's rapid editing and blue tones parody the Levi's Button-Fly Jeans television commercials that were popular during the 1990s.

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The location production crew for this project included Robert LoScalzo (camera), Frank Coraci (director), Tom Lewis (assistant director) and Martin Zdzinsky (camera assistant). The version of Crazy Joe / 911 Jeans seen here was edited by LoScalzo. Coraci would later direct Sandler in The Wedding Singer, The Waterboy, and several other well-known films.